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October 26, 2006

Firefox 2.0 released and now installed

Just days after IE 7 was released last week, Firefox 2.0 was released.  I have now installed it on 2 computers and used it for a couple of days.  I’m very impressed with some of the changes they’ve made.  More than anything, the new features have reduced the number of extensions & add-ons I need to have installed, which is a good thing because the add-ons can sometimes hinder the performance of Firefox.

Anyway, I have also tried out a couple new add-ons, namely “Performancing” which I am using right now to right this Blog entry and Jeteye which I foresee will be used feverishly!

Maybe next time, I’ll have more to say after using all of these new toys longer.  ;-)

powered by performancing firefox


January 19, 2006

Advertising Industry to get serious makeover by Google!

In an article from The L.A. Times, another business maneuver from Google is announced in which they will purchase DMarc Broadcasting Inc., a company that sells radio ad time. At first glance, this may seem like a strange deal for Google and off-track to their mission. And, one opinion in the article states that “Translating [targeted advertising] to radio may be difficult.”

I think what a lot of people are forgetting is that Google knows A LOT about what people want to know and what they’re looking for! Additionally, with the multiple services that Google offers, they have better user-tracking capabilities than ever before. So not only do they know what users search for, but they also know who those people are…and geographically where they live. This gives them the ability to compile demographic information to the Nth degree. Now, you combine their online demographic database with radio/music demographic information and you get the ability to target radio ads better than ever before!

But wait, there’s more…
As most Internet users remember, on-line advertising used to be very graphical and eye-candy in nature. Now, with PPC advertising, it has become text-based and bland. But, it still works and has been very profitable for Google, Yahoo! and others as well as the users who purchase the advertising. This allows any Dick or Sallie to create an Ad Campaign with little to no up-front cost. Thus, it reaches more users because it is so much more accessible. I think Google has the potential to perform a similar transformation to radio advertising. Rather than having 20 & 30 second ads that require studio production, Google may sell 5 & 10 second slots. These short time slots can be filled with ‘bland’ ads that are generated from “Text To Speech” Engines, based on text defined by the user/purchaser. That makes it automated and accessible to more people, just like PPC. As an example, visit AT&T Labs, copy & paste this text –>visit google dot com for all your advertising needs<– and listen. True, it’s not as “pretty” as typical radio ads, but neither are PPC ads…this gets the point across, simply and easily!

You put these concepts together and you’ve got one major step in transforming radio advertising and making it more accessible and viable for a larger group of businesses! Kudos, Google! I can’t wait until I can purchase my first radio ad created with a Text To Speech engine that will be targeted to my audience!


December 31, 2005

Word Press 1.5 - Show One Category on homepage!

On this site, I feel that it is important to only show posts on the Blog home page that are relevant to the site. My Blog entries, however, are rarely related to scrapbooking. Thus, I wanted to find a way to filter the blog posts on the home page to specific categories - namely, excluding mine.

After sifting through the spaghetti archives in both the Support Forums and Codex at Wordpress.org, I found there were quite a few different ways other people have tried to do this. Many of the suggestions didn’t quite work; and some didn’t seem like “good” ways to go about it. First of all, I didn’t want to install a plug-in for something so trivial. Secondly, I wanted to add this feature in the Theme Template that I created rather than modifying code of WordPress files. Finally, I created some test code to try out on my server at home, so that I could see what was going on behind the scenes. After doing so, I found the following code to work well; and it satisfies my requirements stated above — no plug-in and no editing of wordpress files.

Code:
< ?php if(is_home()) { query_posts('cat=1&showposts=10'); } //Set Category for Blog Home ?>

The above code is in my index.php template file in my theme directory. The code can be anywhere in the file, but it MUST be before “The_Loop”!!! Basically, you’re re-setting the $WP_Query object before The_Loop is run.

Following are some reasons why other code examples to solve this problem don’t work (or didn’t adhere to my requirements).

The most frequently used bit of code I found that doesn’t work is this:
< ?php if(!isset($cat) { then do something - i.e. set the category ; } ?>

This code is checking to see if the $cat variable is set or not; and if it isn’t set then it should do something. Well, from my observations, this variable is always set, even if it is an empty string. So, when you request index.php with no query string - you might think that the $cat variable isn’t set. However, the variable IS set and is equal to an empty string. Thus, the above code inside the IF block never executes.

I replaced that bit of code with:
<?php if($cat == "") { do something; ?>

This checks to see if the string value of $cat is empty; and if so, do something. However, this code ‘breaks’ on other pages. So, not a good solution either.

Another bit of code I found said that if the $cat isn’t what you want it to be, you could change it by doing this:
$cat = '1';

Well sure, you can change the value in the $cat variable like that, but it does you no good once Query has already been created. If you want to change the query used in The_Loop, you have to use ‘query_posts()’ like this:
query_posts('cat=1');

Then, when The_Loop executes, it will use the new query information that you just set using ‘query_posts()’. There are many variables that can be set using query_posts(), but that is beyond the scope of this discussion. Check the Wordpress Codex for more information regarding query_posts().

Finally, the best way to change the information or layout of your Blog’s homepage is to use the is_home() function tag. This tag is a wrapper for a variable in the $WP_Query object. Upon looking at the code of the Class Object, it can be determined that the is_home() variable is changed when a new query is run and that it is only TRUE when all the other possible page types are FALSE. i.e. the page is NOT an ‘archive’ or ’single post’ or ‘ page’ or ’search’ or ‘feed’ or ‘trackback’ or ‘404′ or ‘admin’ or ‘comments-popup’. Thus, whenever you change the Query, you must realize that the is_home value might change as well.

I hope that this information is useful. Please keep in mind that everything that I have discussed here is regarding WordPress 1.5.2 only! I have no idea how these snippets of code work in earlier (and/or future) versions.


December 18, 2005

Lorem Ipsum…

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Mauris nec metus luctus lacus tincidunt suscipit. Mauris lorem arcu, mattis et, molestie vel, molestie quis, tellus. Duis dapibus elementum enim. Suspendisse in quam. Vestibulum venenatis lacinia mauris. Sed metus dolor, pharetra mollis, posuere vel, vulputate eget, diam. Fusce dolor tortor, molestie nec, auctor vitae, ultrices lacinia, elit. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Fusce vitae mi a est sollicitudin fringilla. Cras mattis, mi eget venenatis egestas, sapien elit sagittis mi, ac ultricies purus mi sodales ligula. In vel ante. Integer auctor turpis id nunc. Cras iaculis.


December 12, 2005

Post Weekend Report

I spent the weekend working at my computer. I had to install Apache web server, MySQL Server, and PHP module for Apache; all so I can do testing on features I’m working on for argainbay. Also, I’m making a website for Heather to promote her business…maybe that will help find more website development business for me.


 
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